7A Business Identity

letterhead

business_cards

 

DESCRIPTION
Create a logo for a company/service/organization and establish a visual identity across documents.

PROCESS (Programs, Tools, Skills, FOCUS principles)
1. I had a couple different ideas that I sketched out, all just including text.
2. I then went to Photoshop and created the logos.
hyslogo-blue-favico-150x150 hyslogo-blue-square-150x150 hyslogo-blue-square-new-150x150
3. I decided on the last one and made some adjustments to it so that it didn’t have such close edges.
4. I then went ahead and created the business cards, which I was pretty happy with but made some changes based on critique from Brother Stucki.
5. I went on to create the letterhead which I was mostly happy with but received some good feedback from Marci, Audrey, and Brother Stucki and followed through with it.
6. I made adjustments accordingly based on the critique I received and proceeded to work on a better watermark and ultimately came out with one I liked.

CRITIQUE PROCESS
Marci and Audrey liked the overall design but suggested I do something with the blank blue square that was near the top right – suggestion was to add my logo. I combined that with the advice I received from Brother Stucki about keeping designs consistent and making sure there is repetition in the design. I added my logo but got rid of some inconsistent elements. My wife then showed me which of the letterhead designs she thought was best, but I ultimately did not end up going with that one.

Facebook Critiques: Marci Grimaud and Audrey Finlayson Spjut
One-on-One Critique: My Wife
Instructor Critique: Brother Stucki

MESSAGE
A great and affordable place to start a website (this is my real business).

AUDIENCE
Anyone in need of hosting a website, whether it be a person without a website or someone who has one hosted elsewhere who would like the better features or greater affordability.

TOP THING LEARNED
Cannot just use type for a logo.

COLOR SCHEME & COLOR NAMES
Complementary // Blue and Green

TITLE FONT NAME & CATEGORY
Avenir Next LT Pro Bold // Modern

COPY FONT NAME & CATEGORY
Avenir Next LT Pro Italic // Modern

THUMBNAILS OF ANY ORIGINAL, UNEDITED IMAGE(S) USED IN THE PROJECT

hyslogo-blue-square-new-500x500   1464856655_facebook_circle

SOURCE OF EACH IMAGE (website name and hyperlink)
Facebook icon: https://www.iconfinder.com/iconsets/social-media-icons-the-circle-set
Host Your Space logo is my own creation.

7 thoughts on “7A Business Identity

  1. I like the clean and modern look of your design. The brand’s mantra is simplicity and you kept it nice and simple. The logo is nice and reminded me immediately of the enter key symbol giving an immediate connection to computers without seeing the words. The colors have a nice website feel to them as well. Overall well done.

  2. Nice work on this! I like the color layout, but with the dark background, I wonder if it may benefit from a brighter colored font. Still The logo has direction, while at the same time communicating simplicity, which is something everyone is looking for, especially in business. In this case, I get the “return key” function out of this piece, is that what you intended? Because it works. That’s cool that this is your real business! Hope it all goes well for you, do you simply build websites, or do you offer hosting as well?

    Best,

    Rob

    1. Thank you for your comments! As far as the return key goes, that’s not what I intended for people to think when they saw it, but I’m glad that’s what you think when you see it. I started the business by just providing hosting, but if you open up the shopping cart on the webpage, it also allows you to select general IT maintenance and site overhauls or creations.

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