12A Brochure Project

12a-final

12a-final2

DESCRIPTION
Design a brochure for a company.

PROCESS (Programs, Tools, Skills, FOCUS principles)
1. I first created a new logo in Photoshop for my company.
2. Then I went into InDesign and started to design my brochure. I was able to get the stock images for free online. I had a bit of a hard time determining where I needed to put the different images and how I should crop them and how large they should be.
3. I was able to get some feedback and get some better ideas on what to do with the images, how to align the text, etc.
4. I made the changes to my brochure and started the dreaded printing/perfecting process.
5. After 8 attempts, I am now comfortable with how it turned out.

CRITIQUE PROCESS
I put up my first draft on Facebook and received a comment from Ralph Borcherds about some spacing issues, which I promptly fixed. Brother Stucki gave me some feedback in the critique video that suggested I take a look at kerning and alignment of my body text, so I went ahead and changed that to be more in alignment with the rest of the design. I also made some miscellaneous adjustments to align pictures better with text.

MESSAGE
To provide entry-level designers with some steps to create a website layout in Photoshop.

AUDIENCE
People who are interested in building a website.

TOP THING LEARNED
Print twice…at least. More likely about 10 times.

COLOR SCHEME & COLOR NAMES
Complementary – Green and blue

TITLE FONT NAME & CATEGORY
Iowan Old Style // Serif

COPY FONT NAME & CATEGORY
Helvetica Neue Thin // Sans Serif

THUMBNAILS OF ANY ORIGINAL, UNEDITED IMAGE(S) USED IN THE PROJECT

ipad-605420   office-605503   blur-1867745_1920   office-820390_1920   hyslogo-blue-square-new-new

SOURCE OF EACH IMAGE (website name and hyperlink)

First four images are from Pixabay

The last one is my own design

3 thoughts on “12A Brochure Project

  1. Link to my blog: https://ronniestanley3.wordpress.com/2017/03/25/brochure-project/?frame-nonce=50b722a83a
    Link to another: https://ryanmontgomeryblog.wordpress.com/2017/03/24/12a-brochure/

    I really like the color scheme of your brochure. I also really like the idea of having a step by step guide throughout your brochure, I think that does a good job of getting your readers to want to keep and refer to it, also to read through the entire thing. Well done!

  2. Very nice work! I like the color scheme because it feels calm, and that could be a good thing for people who are contemplating putting together their first website. I also like how your images bleed to the edge. It gives the brochure a contemporary, professional appearance.

    Here is a link to my blog post: https://ladyerudition.wordpress.com/2017/03/22/brochure-project/
    And here is another one you will like: https://audreyspjut.wordpress.com/2017/03/24/12a-brochure-project/

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